This assessment consists of four (4) parts and is valued at 35% of the overall course grade, and is graded as per below:
Part 1: Marketing Plan Proposal (Pass/Fail) May 16
Part 2: Marketing Plan Internal & External Assessment (10%) May 30
Part 3: Marketing Plan Mix & Product Implementation (15%) June 13
Part 4: Marketing Plan Presentation (10%) June 23 & 24
Since each of the three assignments is dependent upon preceding one, students are required to attend and contribute during all (online) classes and labs. In this way, each student can demonstrate individual progress, and can receive assistance when needed. Accordingly, missed time will result in significantly lower grades on the mark for this marketing project evaluations.
The Marketing Plan Proposal is a brief business document that “proposes” what is planned for the marketing project. The proposal should also provide students with some directions and idea about the scope of their assessment. The Marketing Plan Proposal must be approved by the instructor or Teaching Assistant.
The Company and Product
It describes briefly the company (or the brand), the industry, and the product(s) to be investigated for the Marketing Plan (i.e describes briefly the good or service for the marketing plan)
