Starbucks and donkin donnuts

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Starbucks and donkin donnuts

INSTRUCTIONS:
Conduct a brief research about Starbucks and Dunkin Donuts, focusing particularly on the target market and brand perception. Write a report comparing and contrasting the two brands, based on your research. You must provide references and facts to support your statements.
CONTENT:
Name :Course Name :Instructor`s Name :Date of Submission :Starbucks and Donkin DonutsIntroductionStarbucks Corporation (STBX) is a coffee company serving the globe in diversified coffeehouse chains. It has been noted that the company is the largest in the world with the brand operating in more than sixty two countries (Nash par. 2). Dunkin` Donuts (DD) is a competitor company to Starbucks Corporation; the two companies serve the globe. Dunkin` Donuts particularly is a doughnut company with chains of coffeehouses ("Dunkin` Donuts, America Runs on Dunkin" 30).Main BodyStarbucks brand target...

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