The purpose of Element 010-2 is to provide an opportunity for you to apply and contextualise your knowledge and understanding of strategic management principles to a specific organisation. Following on from Element 1 Case Study analysis portfolio, the questions in the assignment brief require you to utilise your learning of module concepts, gained throughout the module and your 010-1 portfolio to analyse, evaluate and synthesize information from your wider reading and research. The development of your answers to these questions should draw a wide range of sources, including, where appropriate, the information presented in your portfolio for 010-1
The following questions refer directly to this company and as such, the corporate level organisation Uber Technologies Inc. must be the focus of your analysis for this assignment.
QUESTION 1:
Using relevant concepts, prepare a stakeholder analysis for Uber. Analyse the extent to which Uber harnesses a ‘shared value’ approach to stakeholder management
(20 marks).
QUESTION 2:
Examine the dynamic capabilities of Uber in terms of its ability to respond to current opportunities and threats in the global business environment.
(20 marks)
QUESTION 3:
Drawing on Porter’s Five Forces model and Porter’s Generic Strategies model, analyse the competitive pressures impacting Uber’s profitability and determine whether its current competitive position is effective.
(25 marks)
QUESTION 4:
Present a set of strategic recommendations for Uber’s continued growth drawing on the analysis undertaken in questions 1 to 3, and underpinned by Ansoff’s matrix, to support your decisions.
(25 marks)
