Students must explore the SimVenture business simulation package and, working as a team, trade a company for at least 24 consecutive months. You can have each team member oversee a functional area. You can also consider whether there should be an overall Managing Director.

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Individual Report (70%)

Task

Students must explore the SimVenture business simulation package and, working as a team, trade a company for at least 24 consecutive months. You can have each team member oversee a functional area. You can also consider whether there should be an overall Managing Director.

The team will save print versions of their end-of-month reports (ensure that you have hired a book- keeper), and keep a brief “diary record” of their decisions in the business, the logical reasoning behind them, and any advice they had from the SimVenture package.

Note that students may decide to trade for longer than 24 months. Also, note that students do not need to do this once only. Students can try it again and again and only submit the “best shot.”

Write a report introducing and analysing the current performance and the future plan of your business. Please structure your report using the headings in the correct sequence:

Executive summary
Content: summary of the performance of your business including marketing performance and finance performance in both years.
Operation performance and analysis
Content: discussion of the current business model using business model canvas; analysis of the strategy your company adopted; introduction and analysis of the key decisions that you believe your team made each month and the results it received each month; attach the diary record each month (24 months) as figures.
Financial performance and analysis
Content: summary of the financial performance of your business in both years; breakeven analysis; financial ratio analysis; attach the financial accounts (balance sheet, cash flow statement, and profit and loss account) for both years as figures.
Financial forecast
Content: give your financial forecast next year and explain all assumptions you made; give the estimation of your sales next year (give explanation how you received it); give the estimation and the explanation of additional investment you require for next year. Further business plan
Content: discussion and explanation of the further business model using business model canvas.
Conclusion
Content: discussion of the key lessons you learned from the operation of your business.

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