ASSESSMENT 2
CASE STUDY ANALYSIS (50%)
Description of Assessment Requirements
Study the following INSEAD case study:
Artificial Intelligence: Stitch Fix. A Blue Ocean Retailer in the AI World
Required:
Critically evaluate the role and impact of Artificial Intelligence on the overall business strategy of Stitch Fix, using the four building blocks of strategy and the blue ocean strategy concepts. How can AI enhance Stitch Fix’s strategic response to competition? (LO3) & (LO4)
2000 WORDS
