Write an essay – using 250 words only – to answer the following question:
Assessment Question:
Over the last several years review the anticipated relative number of customers who now own an iPhone and discuss where on the technology adoption life cycle the Apple iPhone is likely to be.
Reviewing Dealing with Darwin what types of innovation during the product life cycle do you think Apple has employed to keep the iPhone relevant?
http://www.forbes.com/sites/ewanspence/2016/04/30/apple-iphone-se-review/#4d320bc656e1
After reviewing the Forbes article is the Apple iPhone loosing relevance in the market place, discuss and provide research and references to support your hypothesis.
Special Instructions
• You need to upload your essay (Ms Word) file through the link available on the course web site. If the submission is not found under this link, it is assumed that you did not make a submission.
• Remember, you need to do TWO reviews, mark the work of other students submitted through peer review system, once you have submitted your own assessment item.
• There is no need to submit this through TURNITIN.
The following is the criteria will be adopted to evaluate for Case Based Learning activities:
A:- LEVEL OF SYNTHESIS - Maximum Marks (40%)
B:- QUALITY OF ARGUMENTS WITH REFERENCING – Maximum Marks (20%)
C:- READABILITY - Maximum Marks (20%)
D:- QUALITY OF WRITING - Maximum Marks (20%)
