LEARNING OUTCOMES Upon successful completion of this module, students will have demonstrated Knowledge
1. A critical appreciation of the political, social and economic forces involved in the planning and development of the tourism and leisure industry
2. Synthesis of critical knowledge of the ways in which the forces identified in learning outcome 1 are manifest in the actions of relevant stakeholder groups
3. Judgment of the impact of the forces and stakeholder actions identified in learning outcomes 1 and 2 on the development of the tourism and leisure industry
Skills 1. The ability to conduct secondary research on the tourism and leisure industry and critically appraise the outcomes
2. The ability to apply socio-political academic concepts to generate critical understanding of the nature of tourism and leisure planning and development and then apply this critical understanding strategically.
Task: Prepare a brief Strategic Tourism Plan 2035 for Dahab, Egypt
Small coastal urban tourism destinations in Egypt often face deteriorating urban conditions, an increase in informal urban growth, encroachment on agriculture land and environmental degradation, resulting in unfulfilled tourism potential. Recognizing these facts, and according to the Governmental programme for development aiming at setting a comprehensive system for sustainable urban development for Egyptian cities to achieve the National Development Strategic Framework 2052 and to contribute to the achievement of SDGs, there is a need for strengthened strategic tourism planning.
One of these coastal destinations is Dahab. Dahab is located on the southeast coast of Sinai in Egypt on the Red Sea coast, about 100 km northeast of Sharm el-Sheikh. The main economic activities in Dahab are tourism and fishing. In the past, the Government helped the arrival of many local and international tourism companies, hotel chains and the establishment of many other ancillary facilities and this made the town a popular destination for tourists. Dahab is served by Sharm el-Sheikh International Airport.
Given the town´s unique location, special character and highly distinctive and diverse marine and terrestrial ecosystem, it is positioned as one of the major tourist attractions, especially as one of the most popular diving sites around the world due to the wide range of underwater wildlife. In recent years, Dahab has witnessed a steady increase in investment demand.
Part 1 TOURISM STRATEGIC PLANNING - THEORY
Academic and other sources must be used. Sources must be referenced.
A. Examine the benefits of producing tourism strategic plans for coastal areas and illustrate your points with an example of a destination that has benefited from such a plan. (1,200 words)
Part 2 TOURISM STRATEGIC PLANNING – PRACTICE C.
Compile a brief tourism strategic plan for Dahab with clear vision and objectives which will address the current issues and challenges that Dahab is facing. (300 words)
D. As part of this strategic plan, conduct a brief competitor analysis for Dahab and present your findings in a Table format. (600 words)
E. Describe how your vision and objectives could be implemented and identify the key stakeholders in charge of delivering those objectives. (900 words)
F. Evaluate how your strategy is going to benefit the residents and visitors socially and economically
