Understand the management of events

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6.1 Evaluate the extent to which an event has met it purpose
6.2 Explain the flexibilities and constraints of an event plan, budget and insurance requirements
6.3 Evaluate the use of project management, contingency and crisis management techniques
6.4 Analyse the use of customer relationship management (CRM) systems to attract attendees
6.5 Evaluate the application of the principles of logistics to event management 6.6 Evaluate the importance of effective post-event follow up

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