Identify factors that influence consumer behaviour in different businesses and marketing contexts, including tourism
Demonstrate understanding of contemporary consumer behaviour theories, concepts and models and their application to specific contexts
Prepare a 750-word reflective essay that includes all of the following:
- Definition of customers.
- A reflection from a customer’s perspective in tourism on two types of buying behaviours.
- A reflection on the applicability of concepts of buying behaviours on your experience as a tourist.
