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LO1 Explore the diversity of the global events industry and the factors that have influenced its development
LO2 Evaluate the value, legacy and impacts of events on the environment in which they operate to support responsible event development
Part A: Scenario and Activity
You have been enrolled on an esteemed events internship programme, operated by the International Live Events Association (ILEA), a group committed to enhancing the skills of individuals in the live events field. This program allows new entrants into the events industry to gain practical experience in overseeing global events, such as international conferences and festivals, as well as corporate meetings and trade shows.
During your internship, you have been chosen to help Maria Sanchez, who is the global events director for a major event planning company. Maria is in charge of major international events and is recognized for her skill in designing unforgettable experiences tailored for global audiences. Maria has assigned you the responsibility of performing a detailed analysis of the current global events landscape in preparation for an upcoming series of strategic planning sessions. She anticipates that you will show a thorough comprehension of new developments, obstacles, and possibilities in the worldwide events industry, and how to use this industry for future expansion.
Furthermore, you must investigate how technological advancements, sustainable practices, and cultural diversity influence the planning and implementation of effective worldwide events. Your discoveries will guide upcoming event plans and ensure the company stays competitive in the constantly changing events sector.
In your report should:
- Examine the diversity of the global events industry, including its structure and how it is organised, together with the place of different types of events within our society.
- Explain the factors that have influenced the development of the events industry on both a local and global level, contrasting these two extremes.
- Undertake an evaluation of the key factors that have influenced the development, structure and organisation of the events industry and the role of different events within our society.
- Using critical evaluation techniques, show the key factors that have influenced and shaped the events industry and the role they play in society.
- Produce an evaluation that shows the value, impacts and legacy of a range of global events together with the environment in which they operate.
- Review management strategies used to support responsible event development, across a range of global events.
- Critically evaluate the specific management strategies used within the events industry to deliver responsible events and how these have recently developed; show these across a range of actual global events.
Critically assess the impact that global events have on different levels of the environment; evaluate the strategies used by the industry to support responsible event development now and into the future.
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LO3 Assess the impacts the macro environment has on the global events industry and their influence on decision-making and organisational behaviour
LO4 Evaluate the criteria essential for the successful planning of specific events
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Part B: Scenario and Activity
Following the submission of your report, you are asked to undertake a solo project which draws together several case studies. To continue the theme from the previous work, you have been asked to show the case studies in a PowerPoint presentation, so that it can then be shared with others across the world through a video link.
In your presentation, you should:
- Determine the effect that the positive and negative impacts of the macro environment have on global events; include their influence on decision-making and organisational behaviour; support this with specific examples.
- Using specific examples, evaluate the macro-environmental factors, and their influence on the global events industry; support this with an analysis of their influence on decision-making and organisational behaviour.
- Provide recommendations for improvements and solutions for a specific event ensuring that these will minimise adverse impacts and also maximise profit.
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Using a SWOT analysis tool, report on a specific event examining and assessing the criteria essential for the successful planning of events.
Critically evaluate the criteria that are essential for the successful planning of events. Take into consideration the impacts of both the internal and the external environments.
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