The submission is in the form of a strategic management plan report. This should be written in a concise, formal business style using 1.5 spacing and a font size of 12. You are required to make use of headings, paragraphs, and subsections as appropriate and ensure that the report is justified and aligned. All work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 4,000– 4,500 words, although you will not be penalized for exceeding the total word limit.
LO1 Analyse the key factors that SMEs should consider when evaluating growth opportunities
LO2 Evaluate the various methods through which organisations access funding and when to use different types of funding.
LO3 Create a business plan to communicate a growth strategy in a business to the relevant stakeholders.
LO4 Assess the various ways that a small business owner can exit the business and the implications of each option.
You are working as the Junior Business Development Manager at Sam`s Chicken, a British Fast Food retail chain. Sam’s Chicken started its operation in 1990, with its first restaurant opened in Wealdstone, Harrow.
It has expanded to 15 outlets nationwide, though its main presence is in London. Sam`s Chicken offers a variety of chicken-based menu items, including wings, drumsticks, and fillets, as well as sides such as fries, onion rings, and coleslaw. The chain`s menu also includes burgers, wraps, and salads for customers looking for alternative options.
Sam’s chicken would like to expand further. Asia and Africa are attractive markets for fried chicken. As the Junior Business Development Manager at Sam’s Chicken, you are required to examine the growth opportunities for Sam’s Chicken in any one of the Asian or African countries of your choice. You are asked to research and present a report.
Linking competitive advantage with opportunities for growth, analyse the key factors that Sam Chicken should consider. Evaluate these opportunities by applying Ansoff’s Matrix or Porters Five Forces.
Using Pestle analysis AND the Product life cycle, critically evaluate the opportunities for growth to establish an understanding of the competitive advantage at Sam’s Chicken. You should justify at least 2 options and pathways each with identified risks and how they can be mitigated (Benefits and Drawbacks).
Critically evaluate two potential sources of funding available to Sam’s Chicken e.g., venture capital, angel investors and Loans and provide advantages and disadvantages linked to each source. Present a justified argument for the recommended source(s) stating how Sam’s Chicken would benefit from it.
Develop a comprehensive and in-depth business plan for growth and investment, setting out strategic objectives and strategies to meet Sam’s Chicken stakeholder needs and expectations.
Business owners need to have plans on how to exit the business if the strategic situation arises. Provide a critical evaluation of possible exit or succession options for Sam’s Chicken, with justified recommendations to support effective exit or succession. You should assess and compare the benefits, and drawbacks of the exit or succession i.e., selling or floating the business, valuing, going into administration, or declaring bankruptcy.
