Web Content Management System

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Introduction to 

Web Content Management System

            The role of the content management systems has been characterised by major transformation with most of the existing interfaces possessing different outlooks. The Idea behind CMS is to accommodate sites users to have access to the management and the running their own platforms such as the websites, blogs or other interfaces and tasks online. Today, almost every site online has a backend system that is interlinked to a CMS platform to aid in the undertaking of the different tasks just as the situation may require (Rezaei, and Muntz 2013). According to Chawner and Lewis (2013), CMS is built in such a way that it creates integrative aspects of the social activities, the economic ones, and the administrative functions. The idea in these aspects is to facilitate interaction in the different capacities depending on the needs of the users, the organisation and other stakeholders. In this review, the paper will review the various administrative functions that CMS has transformed.


            Applicability of CMS takes different forms. At the heart of it is the management or the administrative function that allows for the undertaking of different tasks that facilitates all the other functions that the site endeavours to undertake. Administrative activities solely lie in the understanding of the different activities that take place on a site or sites the tasks that need to be done and finding ways to substantiate each to allow for ease of task delegation or any other tasks that take place on the site or on other platforms (Anderson, 2008). In the case of websites, almost every feature on a site lies under the role of the administration. However, despite this, there are strategic and operational objectives that need to be facilitated by the CMS on the administration to aid in their undertaking of tasks (Chen, and Solomakha, AOL Inc, 2016).

In the modern world, individual can easily use sites by relying on the available tool to set their own objectives since the nature of the Web CMS is to facilitate how the different sites perform online in the same way an office is run by the management or the administration of the organisation. A good example of the CMS idea is platforms such as WordPress, which is the highly used interface around the world and which comes in handy to better reveal how each the management assigns tasks while monitoring how activities carried out (Sabin-Wilson, 2015).

Relying on CMS as a facilitative administrative tool is in line with the transformation of the different sectors since CMS is in itself a platform that offers the means through which individuals can undertake tasks. The management of a CMS as Rezaei, and Muntz (2013), shows has always been looking out for ways in which they could best optimize their performance by delegating tasks and often monitoring the progress that each individual has made. CMS offers the best practices both technologically and in the management field to accommodate these transformations. This review will focus more on reviewing the significance both operational and strategic of the administrative activities that CMS facilitates (Barker, 2016).

Literature Review

            Various individuals have commented on the significance of applying the different CMS capacities of administration. According to Chen, and Solomakha, AOL Inc (2016), the most notable feature is admin portal in the case of webpages, which facilitates different function depending on the tasks that the site is supposed to perform. Each of these difference functions arises from the features that are set up on the platform such as assigning and delegation of tasks, the division of labour, interlinking other platforms and manning them, repositioning of the site and adding features to the site to better its adaptability in the future (Silvius, 2016). A summary of the administrative activities performed by the CMS platform through the administration is summed in this thread.

Strategic Objectives achieved by CMS

Search Engine Optimization

            According to Rezaei, and Muntz (2013), search engine optimization is often applied by the administration to allow for selling or advertising of products through online portals. Through search engine optimizations, organisations are more likely to increase visibility online, which strategically positions the organisation in a way that creates market awareness online and all around the globe. Well-customized search engine optimizations create friendly URLs (Uniform Resource Locator) to improve the visibility of the information online. The process of customizing these links may be classified as an operational objective since it is often done in such a way that it allows for the customization of what individuals that may be looking for and in terms of the specific information are likely to find it. According to Nicholas et al (2012), this feature of search engine optimization is what has facilitated the rise of blogs since they can attract traffic.

In addition, search engine customization facilitates trends such as online advertisements for other institutions and which may be done either per click or per view. It is a whole realm of online visibility and marketing of institution to various platforms, which is under the scope of administrators today. According to Narin, Amazon Technologies, INC (2016), interestingly, there is an administrative feature that allows for the monitoring of traffic through various tools such as Google Analytics, which can be integrated into the main platforms to monitor the various individuals that are accessing the site. At the same time, there exist plugins that facilitate one’s likelihood of visibility online. A plug in such as Yoast facilitates this since it in built and can be added on to the site simply to optimize visibility (Pogodin, Unni, and Ormiston, 2014).

Management of Groups and Users

            Various classes of individuals may be using a specific site at a certain time. To an admin, all these individuals have different roles, which may span from just being a subscriber of information to editors, to sub-admins. Assigning of tasks is often done in such a way that it strategically delegates tasks to the different individuals at a click of the button.  According to, Baldwin et al. (2014), the effectiveness of trends such as Telecommuting has been facilitated by the management feature of the CMS since at any part of the globe, individuals can able to log in to the systems and the management will see the progress of the tasks that the various classes of individuals may be assigned to.

CMS is created in such a way that it has an interactive platform, which facilitates reassignment of tasks and proper strategizing where individuals can interact and share other ideas. This feature that facilitates a high level of individual and stakeholder interaction since content is always customized depending on the needs of the customers and the ability of the organisations to serve their needs. Administrators often rely on this aspect to collect information or to determine the structure of all the issues that they would like to focus on in the systems (Van 2015)

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