One of the instruments used to analyze gender issues is artifacts which, in most cases will display much of gender inequality. The cultural artifact in discussion here is the commercial for Sky Vodka. By a casual look, the advert may look like it is only about a drink and therefore, there are no gender issues for discussion. However, there is a display of gender inequality which is not even in disguise, but anyone with an interest in gender issues can fathom deep into it. This advert has been in circulation and, therefore, concerns the society. Sky Vodka has been in the market for quite a while. With time, Vodka came to realize that; there is much competition in the market, and therefore, it had to come up with atte
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