Mobile Spa: Market Research Name: Institutional Affiliation: : Mobile Spa: Market Research The target market of the Mobile Spa is the business professionals, including lawyers, accountants, HR specialists, bankers, auditors, directors/managers, and sales and marketing teams. The creation of an efficient marketing strategy demands a proper research of the market to understand their traits and customize the marketing. The following are some of the target market characteristics questions that will aid in the development of Mobile Spa’s marketing strategy. Demographics What is the average income of the target market and their spending characteristics? What is the education level range for the group? Which age bracket and gender comprises the target market? Psychographics How does the target market perceive spa services and relaxation time? What spa activities are common in the target market? Behavioral What is the target market’s usage rate of spa services? Are Spa service customers l