LO1
To develop the ability to analyse and make recommendations on competing dynamics of marketing environments
LO3
To discuss factors which influence the relative importance of mix elements and their selection and use.
LO4
To collect and analyse relevant information from various sources, including reports on marketing management, from, for example, online databases. Make convincing, clear, and concise analyses of collected information.
LO5
To make decisions on organising material in a logical and coherent way with an audience in mind and demonstrate appropriate academic writing skills, referencing and good academic practice.
You are required to prepare a 2,500-word essay that critically evaluate the 7Ps marketing mix. You need to choose one organisation from the following: KPMG, Lloyds, Barclays, Price Waterhouse Coopers, or HSBC. You need to include examples from practice and the use of marketing theories to support your answer.
This task will require you to include all the following:
1) Introduction (300 words):
•
You should provide the aims of the essay.
•
You need to provide an overview of your selected organisation (e.g., KPMG, Lloyds, Barclays, Price Waterhouse Coopers, or HSBC). The overview should include a brief history and business activities/services.
•
To summarise what you will cover in the rest of the essay.
2) Main body (2000 words):
•
You need to apply the Porter’s Five Forces to analyse the marketing environment of the chosen company (e.g., KPMG, Lloyds, Barclays, Price Waterhouse Coopers, or HSBC).
•
You should define the extended marketing mix and briefly discuss why extended marketing mix is important to companies.
•
To discuss each element of the 7Ps and explain how your chosen organisation makes use of the 7Ps marketing mix to develop effective marketing strategy.
1.
Product
2.
Price
3.
Promotion
4.
Place/Distribution
5.
Physical Evidence
6.
Process
7.
People
•
Make recommendation on marketing strategy that the chosen company (e.g., KPMG, Lloyds, Barclays, Price Waterhouse Coopers, or HSBC) can adopt to become more competitive in the dynamic business marketing environment.
3) Conclusion (200 words)
•
To summarise the key points of your Essay
